From my understanding Origin Systems Inc. (Division of Electronic Arts) commissioned McFarlane Toys to help build some collectible toys for their upcoming new MMORPG Ultima Online 2 (UO2).
With the cancellation of UO2 in March, 21, 2001; OSI / EA decided to make some of that story into the UO fourth Expansion pack Lord Blackthorn's Revenge. When the toys were ready to be launched they had the Utlima Online logo on them instead.
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